Codie Sanchez is a remarkable woman who has gone from being a journalist covering some of the most violent and tragic stories in the world to becoming a successful investor, entrepreneur, and author.
She is known for her contrarian approach to wealth creation, investing in unconventional and overlooked businesses that generate steady cash flow.
Codie Sanchez, from Phoenix to Wall Street, has an estimated net worth of $50 million as of Jan 2024.
Many of her fans and followers also want to know more about her personal journey, her sources of income, her family life, and her lessons learned.
In this comprehensive article on Codie Sanchez, I will reveal how she built such an impressive portfolio in a relatively short span of time, what her early life was like, how she transitioned from journalism to investing, and much more.
| Codie Sanchez Net Worth | $50 Million |
|---|---|
| Date of Birth | August 23, 1986 |
| Zodiac Sign | Virgo |
| Birthplace | Phoenix, Arizona, U.S. |
| Religion | Christian |
| Age | 37 |
| Height | 5 feet 7 inches |
| Nationality | American |
| Source of Wealth | Investor, Entrepreneur, Speaker, Writer |
Codie Sanchez: Major sources of income
| Source of Income | Description | Estimated Amount (2024) |
|---|---|---|
| Investment Returns | Income from investments and roles in notable financial firms like The Vanguard Group, Goldman Sachs & Co., State Street Global Advisors, and First Trust Portfolios and also investment in venture, private equity, ETFs, and cannabis | $10 million |
| Entrepreneurship | Income from Contrarian Thinking (a newsletter with over 500k subscribers) and Unconventional Acquisitions (a company focused on small business acquisitions in the micro-PE space) | $12 million |
| Speaking Engagements | Income from speaking at conferences and events | $1.8 million |
| Venture Capital | Returns from investments as a Venture Partner at Magma Partners in Latin America and Quake V.C. firm in the U.S. | $4 million |
| Total Net Worth (2024) | $50 million |
Codie has a diverse portfolio of investments, which collectively worth $50 million, as mentioned in her podcast on channel Deep Dive with Ali Abdaal, where she talks about her investment portfolio and shares her insights.
The income sources Codie has are diverse and we gathered all the information she mentioned publicly about her investment portfolio, so we will take a look at what exactly they are and how much money Codie’s different businesses are generating for her.
Codie’s Income from Newsletter
Codie has a 500k newsletter named Contrarian Thinking, where she shares all of her insights on business, investment, and buying and selling small businesses.
Also, Codie has two courses, one having a price tag of $2000 and the other having a price tag of $10,000, and she promotes them on her newsletter.
This is one of the major contributors to her wealth. Yes, investments are also important, but when we dig deeper into the stats, we find out she is making more money from selling her courses.
So let’s see how she makes a whopping estimated $22+ million by selling her courses on her newsletter.
So if we take the 2% conversion rate, As she has 2 courses on her website, the price split is still 10/90 between the $10,000 and $2,000 courses.
This means that out of 500k subscribers, 10,000 will buy her courses. Now, we need to multiply the number of courses sold by the price of each course, and then add them together. This gives us:
$10,000 x 1,000 + $2,000 x 9,000 = $10,000,000 + $18,000,000 = $28 Million
However, this is not her profit, since she will also have to deduct the costs of producing and delivering the courses, as well as any taxes and fees.
These costs can vary depending on the type and quality of the courses, the platform and tools used, the staff and contractors involved, the legal and accounting services, etc.
We don’t have enough information to estimate these costs, but let’s say they are still 20% of the revenue. This means that her profit will be 80% of the revenue, which is:
$28,000,000 x 0.8 = $22.4 Million
As she have partner in the business Ryan show so we we split a profit between them she is making $12 million from the courses.
Codie’s Income from Investment Returns and Venture Capital
Codie Sanchez leveraged her experience and expertise in the finance industry to make money through venture capital, private equity, and exchange-traded funds (ETFs), as well as from what she calls “boring” businesses that generate millions of dollars for her.
In 2022, she launched a venture fund called Contrarian Thinking Capital, which raised $2.2 million in just two days. Now, the venture fund has a combined valuation of $1.2B, with investments spread across 16 companies.
Codie used her experience in finance to diversify her investing in various sectors, from cannabis to fintech and media, and reduce her risk exposure and increase her chances of success.
Therefore, it is estimated that Codie makes around $14 million from investment returns and venture capital.
For more insights into the financial journeys of entrepreneurs, check out our articles on Wes Watson’s Net Worth and Justin Waller Net Worth.
Codie’s Earnings from YouTube
Codie also share one of screenhsot of her youtube earning from one video with $12M vies she got $28k so from this video her CPM is $50 which mean for very 1000 view on this video codie earn $50.
Youtube earnings are not the main source of Codie’s income, but they still contribute to her wealth and popularity. Let’s see how much she makes from her youtube channel, which is in the finance niche. This niche has a high CPM rate compared to others.
Codie has 1.01M subscribers and 148M views. The average CPM rate in the finance niche is $12 to $20. So, Codie has made $2.2 million from youtube so far, with an RPM (Revenue Per Mille).
| Category | Value |
|---|---|
| Subscribers | 1.01M |
| Total views | 148M |
| Daily average views | 241k |
| Monthly average views | 7.2M |
| CPC range for this type of Channel ( finance niche ) | $12 – $20 |
| Monthly earnings | $100k – $108k |
| Yearly earnings | $900k – $1.2M |
| Total Earnings from All Views | $1.8M – $2.2M |
Codie Sanchez: Early Life and Career
Codie A. Sanchez, born on August 23, 1986, in Phoenix, Arizona, She laid the groundwork for her future at Arizona State University, where she earned a B.A. Later, she pursued an MBA at Georgetown University and a Corporate Masters in Business at ESADE Business School.
Journalistic Recognition:
In 2007, Codie was awarded the Howard Buffet Grant from Arizona State University. Her journalistic prowess earned her the Robert F. Kennedy Award and two National SPJ Awards. The Dallas Hispanic Chamber of Commerce recognized her as the Corporate Executive of the Year in 2015.
Codie’s achievements extended to being listed among The Most Powerful Women Investing in Latin America Tech in 2018 by LAVCA. Forbes acknowledged her as one of the 25 Most Innovative Leaders in Cannabis and a Top Female Investor.
Transition to Finance:
Transitioning from investigative journalism, Codie stepped into the finance sector. She served as the Director of Institutional Sales at State Street, where she navigated complex regulatory landscapes and raised billions in previously untapped markets.
Her journey continued at Goldman Sachs as an Investment Associate and later at Vanguard as an ETF Consultant & Distribution Specialist.
Codie reached new heights as the Head of Latin America Investments at First Trust. She played a pivotal role in building the Latin America & US Offshore Investment Business.
Venturing into Entrepreneurship:
Driven by a passion for unconventional thinking, Codie founded Contrarian Thinking in December 2019. This platform became a hub for investors, entrepreneurs, and contrarians seeking unconventional ways to diversify income, generate wealth, and increase profits.
Co-Founding Unconventional Acquisitions:
In 2021, Codie co-founded Unconventional Acquisitions with Ryan Snow, a venture focused on buying, selling, and investing in small businesses. The initiative also aimed to educate others on effective ownership strategies.
Codie served on the advisory board of Entourage Effect Capital and as a board member for EEC Portfolio Company ArcView Capital.
Awards and Recognition:
Her journey has been marked by accolades, including the Robert F. Kennedy Award for Journalism and the Dallas Hispanic Chamber of Commerce Corporate Executive of the Year Award.
Codie Sanchez: Personal Life, Husband, and Family
Codie Sanchez mostly keeps her personal life private, but in a podcast with Neeta Bhushan, she talked about her divorce and the experience. Her ex-husband was a co-worker of hers when she worked in the finance industry, but they divorced later and the reasons are unknown.
Now Codie is married to Chris Petkas, who was a US Navy Seal and now a veteran. He is also an investor and now Co-Lead, Commercial Portfolio for AI/MLCo-Lead, Commercial Portfolio for AI/MLDefense Innovation Unit (DIU).
Codie was born to immigrant parents. Her father is Stan Sanchez, who is Spanish and migrated with his grandfather to Arizona. Her mother was a schoolteacher for 30 years, but her name is not publicly known.
Codie doesn’t disclose publicly any information about their children, if they have any, so we don’t know about it.
Some Quotes and Saying From Codie Sanchez
“If you do what the average person does, you will be as the average person is. Average.
Codie Sanchez
Don’t be afraid to be different. The world needs more contrarians.
Codie Sanchez
Don’t be afraid to challenge the status quo. Question everything.
Codie Sanchez
Codie Sanchez’s Recommended Books and Business Tips for Financial Success
Codie on her Youtube channel make very infromative and insighteful videos regarding business and Finance and many followers of her praise codie for sharing such a useful information.
So here I will share few books codie sanchez recommended as she have read 200 finance and business books and she think these 19 book will change your life and will make you rich
Codie Sanchez Recommended Book List:
- Mindset by Carol Dweck
- Principles by Ray Dalio
- Money: Master the Game by Tony Robbins
- Side Hustle Bible by James Altucher
- Economic Facts and Fallacies by Thomas Sowell
- Rich Dad, Poor Dad by Robert Kiyosaki
- Zero to One by Peter Thiel with Blake Masters
- $100 Startup by Chris Guillebeau
- 48 Laws of Power by Robert Greene
- The $100M Offers by Alex Hormozi
- Never Split the Difference by Chris Voss
- The One Thing by John Kay
- Merger Masters by Kate Welling & Mario Gabelli
- The Long and Short of It by John Kay
- Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms by Jeffrey Bussgang
- Good to Great by Jim Collins
- Only the Paranoid Survive by Andrew Grove
- Your Money or Your Life by Vicki Robin & Joe Dominguez
- Adventure Capitalist by Jim Rodgers
Codie Sanchez Recommended Business and Side Hustles:
Codie Sanchez is an expert on side hustles and passive income sources. She has compiled a list of 28 business ideas that you can try, depending on your skills and interests. Here is a brief summary of each idea:
- Write and Sell Guides: If you have knowledge or experience in a specific topic, you can create guides and sell them on platforms like Gumroad. For example, you can write guides on how to start a blog, how to learn a language, how to play an instrument, etc.
- Turn Guides into Books: You can also turn your guides into books and sell them on Amazon. This way, you can reach a larger audience and earn more royalties. You can use tools like Kindle Direct Publishing or CreateSpace to publish your books.
- Buy a Profitable Business: Another way to make money is to buy an existing business that is already profitable. You can use seller financing, which means that the seller agrees to let you pay over time instead of upfront. You can find businesses for sale on platforms like BizBuySell or Empire Flippers.
- Sell Services on Fiverr: Fiverr is a platform where you can offer various services to clients, such as graphic design, video editing, copywriting, etc. You can set your own prices and work on projects that suit your skills and schedule.
- Host a Virtual Summit: A virtual summit is an online event where you invite speakers and experts to share their insights on a certain topic. You can charge for attendance or offer free tickets and make money from sponsorships or upsells. You can use tools like HeySummit or Eventbrite to host your virtual summit.
- Start a Podcast: A podcast is a series of audio episodes where you talk about a topic that you are passionate about. You can monetize your podcast through sponsorships, affiliate deals, or selling your own products. You can use tools like Anchor or Podbean to create and distribute your podcast.
- Create Your Journal: A journal is a personal or professional tool that helps you organize your thoughts, goals, and plans. You can design and sell custom journals on platforms like Blurb. You can create journals for different niches, such as fitness, travel, gratitude, etc.
- Create Online Courses: Online courses are a great way to share your knowledge and skills with others. You can create and sell courses on platforms like Udemy or Coursera. You can choose from a variety of topics, such as business, health, education, etc.
- Write Fantasy Short Stories: If you have a creative imagination, you can write fantasy short stories and publish them on platforms like Wattpad. You can monetize your stories through ads, donations, or premium subscriptions. You can also participate in contests and win prizes.
- Create a Paywalled Newsletter: A paywalled newsletter is a newsletter that requires a subscription fee to access. You can start a paywalled newsletter on platforms like Substack. You can write about topics that you are knowledgeable or passionate about, such as politics, sports, culture, etc.
- Consult for Others: If you have expertise or experience in a certain field, you can offer consulting services to others. You can help them solve their problems, improve their performance, or achieve their goals. You can use platforms like Clarity or Coach.me to find clients and offer your services.
- Ask for a Job: Sometimes, the best way to make money is to ask for a job. You can reach out to business owners or wealthy individuals and offer your skills or services. You can use platforms like LinkedIn or AngelList to find potential employers and send them your resume or portfolio.
- Create Affiliate Content: Affiliate marketing is a way to earn commissions by promoting other people’s or company’s products. You can create content, such as blog posts, videos, podcasts, etc., that reviews or recommends the products. You can use platforms like Amazon Associates or ShareASale to find products and get your affiliate links.
- Build Your Website: Building your own website is a way to showcase your skills, services, or products. You can use platforms like Squarespace to create various online services, such as blogs, portfolios, e-commerce stores, etc. You can monetize your website through ads, subscriptions, or sales.
- Start an E-commerce or Dropshipping Business: E-commerce is a way to sell physical or digital products online. Dropshipping is a way to sell products without having to handle inventory, shipping, or fulfillment. You can use platforms like BigCommerce or follow guides like SumoMe’s to start an e-commerce or dropshipping business.
- Sell Merch on Amazon: Merch by Amazon is a service that allows you to design and sell clothing, such as t-shirts, hoodies, etc., on Amazon. You can upload your designs and Amazon will print, ship, and handle customer service for you. You can earn royalties for every sale.
- Get Paid to Travel: If you love traveling, you can get paid to travel the world. You can use house-sitting services like TrustedHousesitters USA or HouseCarers to find people who need someone to take care of their homes and pets while they are away. You can also use platforms like Workaway or Worldpackers to find volunteer or work opportunities in exchange for accommodation and food.
- Be a Sales Rep for Small Businesses: If you have good communication and persuasion skills, you can be a sales rep for small businesses. You can reach out to small businesses and offer to be their affiliate. You can earn commissions for every sale or lead you generate for them.
- Manage Airbnb Services: Airbnb is a platform that allows people to rent out their homes or rooms to travelers. You can offer additional services to Airbnb guests and earn commissions. For example, you can offer airport transfers, city tours, local experiences, etc.
- Passive Investment Income: Passive investment income is a way to earn money without having to work actively. You can invest in platforms like Fundrise, which allows you to invest in real estate projects and earn monthly dividends. You can also invest in stocks, bonds, cryptocurrencies, etc., and earn interest, dividends, or capital gains.
- Create an Affiliate Program: An affiliate program is a way to reward people who promote your product or service. You can start an affiliate program for your own product or another company’s. You can use platforms like Tapfiliate or Refersion to create and manage your affiliate program.
- Upsell at Places You Frequent: Upselling is a way to increase the value of a sale by offering additional products or services. You can offer to create upsell strategies for businesses you visit often, such as restaurants, cafes, salons, etc. You can earn a percentage of the extra revenue you generate for them.
- Organize Pop-up Events: Pop-up events are temporary events that take place in unconventional locations, such as gyms, studios, parks, etc. You can host pop-up events on topics that you are interested in, such as yoga, art, music, etc. You can charge for tickets or accept donations.
- Sell on Instagram: Instagram is a platform that allows you to share photos and videos with your followers. You can use Instagram to sell various products, such as clothing, accessories, art, etc. You can use tools like Shopify or Shoppable to create your online store and link it to your Instagram account.
- Buy and Sell Instagram Accounts: Another way to make money on Instagram is to buy and sell accounts with large followings. You can use platforms like FameSwap or Social Tradia to find and buy accounts. You can then monetize the accounts through ads, sponsorships, or sales.
- Buy an Online Business: Buying an online business is a way to acquire an existing source of income. You can use platforms like Flippa to find and buy profitable online businesses, such as websites, apps, domains, etc. You can then improve and grow the business or sell it for a higher price.
- Manage Social Media for Businesses: Social media is a powerful tool for businesses to reach and engage with their customers. You can offer social media management services to businesses and help them create and post content, grow their followers, and increase their sales. You can use tools like Buffer or Hootsuite to manage multiple social media accounts.
- Invest in Cannabis: Cannabis is a growing industry that offers various opportunities for investors. You can invest in cannabis stocks, ETFs, or companies that are involved in the production, distribution, or consumption of cannabis. You can also invest in platforms like Leafly or Weedmaps that provide information and reviews on cannabis products and services.
Social Media Profiles of Codie Sanchez:
| Platform | Profile Name |
|---|---|
| Youtube | Codie Sanchez |
| codiesanchez | |
| Codie Sanchez | |
| Codie A. Sanchez | |
| Codie Sanchez | |
| TikTok | @realcodiesanchez |
FAQ
Did Codie Sanchez attend college?
Yes, Codie Sanchez attended college and earned multiple degrees. She graduated early from Arizona State University with a degree in journalism. She also obtained an MBA in International Business from Georgetown University and a Corporate Masters in Business from ESADE Business School
What ethnicity is Codie Sanchez?
Codie Sanchez is an American of Latina descent. Her father is Spanish and she is of Mexican-Italian heritage.
Here is the Contact details of Codie Sanchez
- Website. codiesanchez.com.
- Email. codie.sanchez@gmail.com.
- Phone. 978-307-6939.
What companies does Codie Sanchez own?
Codie Sanchez is an investor and entrepreneur who owns several companies, such as:
- Main Street Hold Co: A holding company that invests in small businesses across the US.
- Unconventional Acquisitions: A micro-PE firm that teaches people how to buy businesses using other people’s money
Final Say On Codie Sanchez
Codie Sanchez is a smart journalist who turned into an investor with a $50 million portfolio. She has made headlines several times in the media for her success in various businesses. Codie is on a mission to teach many people financial literacy and turn what she calls boring business into a lucrative one. She also teaches them investing.
Codie is an example for every woman of how one can truly change her life with dedication and commitment. If you want to learn more about Codie and follow her, you can subscribe to her YouTube channel where she is actively sharing useful finance and business related videos.
